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Integrated Design Approach
IDA
IDA book At MIRR
Design built from the ground up
From generative sketches to artifact prototyping, from symbolic research to spatial manifestations, each creation at Maison de Mirr unfolds through a layered process of ritual, iteration, and encoded meaning.
Across its evolving body of work — from jewelry to architecture — the studio blends material heritage, artificial intelligence, and cultural memory into a cohesive language of form. Mirr Team as core visionaries, have crafted a design philosophy rooted in timeless archetypes: the mirror, the chain, the eye, the ruin.
This process finds clarity not in style, but in structure and story — with each object rethinking what it means to carry meaning. Whether a ring or a room, every design undergoes refinement through symbolic decoding, spatial narrative, and aesthetic reduction.
The result is not a collection, but a living archive:
a design method that merges mythic intention with post-digital making design as ritual, object as oracle.
London England
2024
From Artifact to Aura: The Vision of Maison de Mirr
From Artifact to Aura: The Vision of Maison de Mirr
Maison de Mirr is an interdisciplinary design house that merges architecture, jewelry, furniture, and AI-driven visual narratives into a cohesive language of form and meaning. At its core, the brand is rooted in symbolism, mythology, and material storytelling — transforming artifacts into vessels of memory and identity.
Drawing from both ancient heritage and future-facing technologies, Maison de Mirr explores themes of transformation, decay, time, and ritual across its collections. With a unique hybrid process that combines AI-generated concepts and human craftsmanship, the brand challenges traditional design boundaries while preserving authenticity and soul.
Its collections span across:
Jewelry (silver & gold-based, symbolic, artifact-like)
Furniture & Objects (sculptural, architectural)
Architectural Design (spatial storytelling, narrative-based forms)
AI Visual Labs (creative research using generative tools)
The brand embraces AI as a medium, not a shortcut — integrating it into moodboarding, prototyping, and digital storytelling. Maison de Mirr is not trend-driven; it builds timeless pieces with mythic resonance, positioning itself at the intersection of memory, machine, and material.
TEHRAN
2023
LONDON
Social Realism to Abstraction
The possibilities of photography for the representation of architecture From social Realism to Abstraction: The possibilities of photography for the representation of architecture
This book examines architecture through the critical eye of photography — using light, framing, and focus to reveal how a designer sees and interprets space.
Across its chapters, the work moves through various perspectives and case studies, gradually converging on a well-known architectural project. This project becomes the central point where photography shifts from mere documentation to an analytical and interpretive tool.
Through carefully composed images, the book highlights how color, perspective, and visual emphasis can uncover the intentions of the architect:
The way space is experienced, The relationship between structure and material, The emotional and conceptual impact the designer sought to achieve
By weaving together architectural vision and photographic analysis, this work offers both a visual and intellectual journey — inviting the reader to see architecture not just as a built form, but as a narrative of light, texture, and perspective.
2025
